ULA debuts RocketBuilder website to highlight their cost benefit

An Atlas V 541 model built with ULA’s RocketBuilder custom configurator. Image Credit: ULA

An Atlas V 541 model built with ULA’s RocketBuilder custom configurator. Image Credit: ULA

In an effort to better educate potential customers on the true cost of launch services and the associated upside inherent in United Launch Alliance’s reputation and record, the company has developed a website with the aim to showcase the total cost benefit that comes with selecting ULA as a launch provider.

For those wondering how much ULA would charge to launch an 11,000-pound (5,000-kilogram) spacecraft on an Earth-escape trajectory, replete with a full spectrum of services, wonder no more.

Tory Bruno, ULA’s president and CEO, held a press conference on Wednesday, Nov. 30, 2016, to unveil the RocketBuilder website, and to describe what it means for the company and their prospective customers.

“The value of a launch is a lot more than its price tag,” said Bruno in a release issued by the company. “Through our RocketBuilder website…”

Read more in my latest piece for SpaceFlight Insider.